Altonesta - Keita Shimizu Design

Altonesta

(TAKASHO+Key-Kilt, 2012)

A logo for a furniture brand. The brand name was inspired by the company name of Takasho Mokko, which played a central role in establishing the brand; We combined two Italian words “Alto” meaning “high” and “Onesta” meaning “honesty”, corresponding to the meanings of the two Kanji characters used when “Takasho” is written in Japanese. Although the brand was originally launched in 2012, it was temporarily paused and is scheduled to be reintroduced in 2025 with new products.